communicating excellence

Beyond the line - a strategic marketing action for Comital

The Comital group asks to widen the product range to distribute on the market of its "Comitex division" - producers and distributors of lamè yarns - because lamè is a product subject to too many variations in the fashion trends. Laura Fraboschi suggests importing semi-precious products from India to distribute in Europe. It is 1986, the embroidery trend has just started, a trend that will strengthen and remain stable in the coming years. Even if minimalism finds its secure space, the rich and baroque trend strongly continues to invade the market.