communicating excellence
Blu Sport's Paris-Dakar
In the early '80s Blumarine decides to produce "Blu-Sport", men's knitwear collection with a sporty touch.
For the launch Laura Fraboschi gets in touch with the entourage of Prince Albert of Monaco, whose love for all sports is well known.
The Hereditary Prince is preparing his team to take part in the famous Paris-Dakar race with his Mitsubishi Pajero.
Laura Fraboschi coordinates and defines the sponsorship contract that will see the name Blu Sport on the chest of H.S.H. Prince Albert of Monaco.
For the launch Laura Fraboschi gets in touch with the entourage of Prince Albert of Monaco, whose love for all sports is well known.
The Hereditary Prince is preparing his team to take part in the famous Paris-Dakar race with his Mitsubishi Pajero.
Laura Fraboschi coordinates and defines the sponsorship contract that will see the name Blu Sport on the chest of H.S.H. Prince Albert of Monaco.
