communicating excellence
Antonio Amato - Le Due Regine
With the launch of the brand "Le Due Regine", the company Antonio Amato S.p.A aims at positioning itself in the market of food excellence. Richard Gray is asked to illustrate the types of pasta. Occasion for the launch: the week of the Salone del Mobile (2007).
The design-pasta, so is the new pasta collection called, has macroscopic formats and handmade manufacture, following the latest aesthetic trends.
Richard Gray's works are hosted in the windows of Via della SPiga by the brands that inspired the launch operation.

Those who took part in the initiative are: the association "Amici di via della Spiga" and the brands:

Blumarine, Krizia, Roberto Cavalli, Chopard, Sergio Rossi, Moschino, Giò Moretti, I Pinco Pallino, Car Shoe and Armandola, the food shop par excellence.