communicating excellence
Launch of Façonnable: menwear collection
For the international launch of Façonnable, menswear collection, designed and produced by the French Albert Goldberg, Laura Fraboschi suggests the location of Ponte Vecchio, never used before, as an "exceptional catwalk".
The occasion is "Pitti Uomo" in the summer of 1978.
The next day the whole fashion world knows Façonnable.
And the beginning of a long list of special events in the curriculum of Laura Fraboschi.