communicating excellence
salone dell'infanzia - second edition
Laura Fraboschi creates the project Salone dell'Infanzia and organises it in collaboration with Fiera Milano. The event, created for schools and families, achieves a flattering success straight away.
40,000 visitors at the first edition.
Around 50,000 visitors at the second edition.
Objective of the initiative: to create a place to train and inform children and families though recreational activities.
The mascot of the event - "Jimmy the Cricket"- is a boy with antennas drawn by the sharp pencil of Maddalena Sisto.